Privacy Policy

At Baba House Melaka, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the Royal Rewards loyalty program app ("the App"). Please read this policy carefully to understand our practices regarding your data.

By accessing or using the App, you agree to this Privacy Policy. If you do not agree, please refrain from using the App.

1. Information We Collect

We collect and process personal data that is necessary to provide the *Royal Rewards* services and ensure an exceptional user experience.

1.1 Personal Information Provided by You
We collect the following personal information when you:

  • Register an Account: Name, email address, phone number, date of birth, gender, mailing address, and password.
  • Join the Loyalty Program: Membership ID, preferences, and profile details.
  • Make Reservations or Redeem Rewards: Booking details, payment method, and transaction history.
  • Communicate with Us: Information provided in inquiries, customer support requests, or feedback submissions.

1.2 Automatically Collected Information
When you use the App, certain information is collected automatically:

  • Device Information: Device type, operating system, device ID, browser type, and version.
  • Usage Data: Pages visited, session duration, clicks, referral links, and app navigation patterns.
  • Location Data: General location information (if enabled on your device) to tailor recommendations or services.

2. How We Use Your Information

We use your data to provide and improve the Royal Rewards app, ensuring a seamless and personalized user experience. Specific purposes include:

  • Account Management: To create, update, and manage your loyalty membership.
  • Reward Redemption: To process bookings, purchases, or reward claims made through the app.
  • Personalization: To tailor offers, content, and services based on your preferences.
  • Communication: To send booking confirmations, reward updates, exclusive offers, newsletters, or administrative notices.
  • Customer Support: To respond to inquiries, troubleshoot issues, or resolve complaints.
  • Marketing and Promotions: To inform you about new features, promotions, or loyalty program updates.
  • Analytics and Improvements: To monitor usage trends, enhance app functionality, and improve our services.
  • Legal and Security Purposes: To comply with legal obligations, enforce our terms, and protect against fraud or misuse of the app.


3. How We Share Your Information

We respect your privacy and only share personal data under the following circumstances:

3.1 Service Providers
We work with trusted partners and service providers who assist in operating the Royal Rewards app, including:

  • Payment processors for secure transactions (e.g., eGHL Systems Berhad).
  • IT service providers for hosting, maintenance, and app performance enhancements.
  • Customer support platforms to provide prompt assistance.

3.2 Partner Hotels and Vendors
We may share information with partner hotels, restaurants, or businesses to facilitate bookings, reward redemptions, or special offers.


3.3 Legal and Compliance Purposes
We may disclose personal information when required to:

  • Comply with applicable laws, regulations, or legal processes.
  • Respond to lawful requests by government or law enforcement authorities.
  • Protect the rights, property, or safety of Baba House Melaka, our users, or others.

3.4 Business Transfers
In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of the transaction. You will be notified of any such change.

3.5 With Your Consent
We may share information with third parties for purposes not listed above but only with your explicit consent.


4. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, including legal or accounting obligations. Once no longer required, your data will be securely deleted or anonymize

  • Account Information: Retained until you deactivate your account.
  • Transactional Data: Retained for record-keeping and tax purposes.
  • Marketing Preferences: Retained until you opt-out of communications.


5. Data Security

We take reasonable measures to safeguard your personal information, including:

  • Encryption of sensitive data during transmission.
  • Secure servers and firewalls to protect stored information.
  • Restricted access to authorized personnel only.

While we strive to protect your data, no method of transmission over the internet is entirely secure. We encourage you to take precautions, such as using strong passwords and avoiding public networks.


6. Your Rights and Choices

You have the following rights regarding your personal information:

  • Access and Update: You can review and update your account details within the App.
  • Delete Data: You may request the deletion of your personal information, subject to legal or operational requirements.
  • Opt-Out: You can opt-out of receiving marketing communications via email or app settings.
  • Withdraw Consent: If we process your data based on consent, you can withdraw it at any time.

To exercise these rights, please contact us at info@babahouse.com.my. We will respond promptly in accordance with applicable laws.


7. Third-Party Links and Services

The App may contain links to third-party websites, services, or promotions. Please note that we are not responsible for the privacy practices of such third parties. We encourage you to review their privacy policies before providing any personal information.


8. Children's Privacy

The Royal Rewards app is not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that a child’s data has been collected, we will take steps to delete it immediately.
 

9. International Data Transfers

If you are accessing the App outside of Malaysia, please note that your information may be transferred to and processed in Malaysia, where data protection laws may differ from those in your jurisdiction. By using the App, you consent to such transfers.


10. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices or legal requirements. We will notify you of significant updates via the App or email. Your continued use of the App constitutes acceptance of the revised policy.


11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Baba House Melaka
121-127, Jalan Tun Tan Cheng Lock, 75200 Melaka, Malaysia.
info@babahouse.com.my
+60 6 280 6888

We are committed to ensuring that your privacy is respected and protected. Thank you for choosing Royal Rewards — we look forward to serving you!

Your trust is our priority.